There has been a major shift in the market to the digitalization of everything over the last few years. Every other business is ready to shift online, you look for any service and google has it’s answer, be it local or global. Wonder why is everyone so keen to join the online world?
Putting your business up on Google is similar to placing your cafe in the center of the food hub of your city, or getting the most crowded and prominent spot in the cloth market for your garment shop. Increased visibility is one of the most important and emphasized fundamentals of marketing.
Since you already have a great offline presence, word of mouth publicity, are prominent for your service locally, and have a strong place in the market, do you still need an online presence? Why? What great things does it do?
Here are all your answers –
– Wider Reach
Even if you have a strong position in the market, there could be stagnation in creating new leads and attracting new customers offline. Here, online presence helps you.
Being on the topmost search results on Google will make you reach people who are looking for you. People are now more dependent on Google for most of the answers, from finding international brands and their products to looking for local services. Your website or e-store can make you visible to those local as well as global people looking for exactly what you serve. The thing that helps you here is SEO for e-commerce websites, helping you get the right traffic and be on the top of the search list. This gives a free flow of new and more beneficial customers.
– Building a brand
A brand was never built overnight. It took days and years of hard work and updated strategies. Every business requires an approach according to the current market and how the people want it. In current times, with the wide and popular use of the internet, it’s now easiest ever to turn your business into a brand. Build your own community, and be a part of digital society.
Every brand you know has its own community or a group of people who follow it. Social media is exactly the digital version of the real society we live in.
Like in real life we know the closest grocery and people in our locality tend to run errands from that shop. It’s like a personal connection, we trust it and know it because it has been in the same place for a long while and we have been shopping from it. This is what social media presence does to your business, makes you visible to people, connects with them regularly, earns trust, and creates your brand community.
The difference is that you don’t get confined into a particular locality, but have members from around the globe.
– Proved Credibility
Google reviews are treated as a trustworthy source for people to know about the service they have been suggested by Google. These reviews are the testimonials of people who have visited the place, have been served, or have used the products.
Purchasing services or products online has people doubt their credibility, so majorly customers rely on the reviews and feedback from people who have already been served. The pattern is now being followed for the services and stores they have around them, but want to make sure they are choosing the right service. The majority of businesses that advertise around their region have pretty good feedback to set a credible image with live proofs. This is like the digital form of word of mouth.
– Keeping up with the time
Over the last two years, with a pandemic that led to the drastic shift of offline business to home delivery services, people are now in the habit of being served sitting on their couches. Grocery stores that shifted to door-to-door services during lockdown have their permanent services, like other businesses, and to be true in the time we are living it’s more of a necessity than a privilege to be served on door and contactless. Safety is a more prior factor than comfort for people to look for services that can save them from the threat of infections. Since the market always works on consumer demand, creating an online presence is a way to cope up with the market and its requirements. You can have your own app, or a website, a sort of e-store, if not to expand the business boundaries but to survive in your own region.
