Today, in this competitive world of Information Technology, It is not just enough to create a beautiful and extraordinary site which consists of all the needs of the client. But for more and more traffic to the site, you need your site to be SEO friendly. It should be on the top of the search engine results so that it can catch eye of the clients. Search Engine Optimization is a method which helps in improving the visibility of the website in search engines. It is especially important for the online presence of your site.

Today, in this competitive world of Information Technology, It is not just enough to create a beautiful and extraordinary site which consists of all the needs of the client. But for more and more traffic to the site, you need your site to be SEO friendly. It should be on the top of the search engine results so that it can catch eye of the clients. Search Engine Optimization is a method which helps in improving the visibility of the website in search engines. It is especially important for the online presence of your site.

1. Content Optimization
   Content is believed to be the most crucial factor in web-based industry as it addresses the site’s root and goal towards business. As it is said, ‘Content is King’ , in-order to make your content become a King, you should optimize your site with relative, unique and useful content. But that doesn’t mean long content and excessive use of keywords can make the site is user friendly. It can harm adversely to the rankings of the page. So, In-order to avoid such goals, Keyword Analyzer tool should be used. You can make use of HTML heading elements(h1-h6) which includes descriptive headlines. And by this, you can take advantage of their importance for the search engines. There should be logical organization of content. There should be proper use of relevant images in gif, JP or png formats that allow alt text support the online visibility efforts.

2.On page optimization
On-Page optimization is the process of optimizing your website to the higher rank. On page optimization includes strategies which are under your control. These are very important important for ranking in search engines. These includes keyword research, using meta descriptions tags correctly, creating proper URL structure, using a relevant content, creating an XML site-map for search engine bots, optimizing images with ALT tag, using W3C Markup validation for HTML and CSS validation.
For a better content, keyword should be used to the most, as they are also considered as search engine’s ranking algorithms. We should keep the keyword phrase as close to the beginning of the title tag as possible. When you are working with your own site, it requires a lots of testing. Keywords should be used at least two or three times including variations in the body of the page. This helps in web search to a great extent and also image search which leads in valuable traffic. For each page, you can include a set of keywords in the form of meta tags. These should be all the relevant keywords of your content.

3. Website URL Structure
   For your website being SEO friendly, not only content, URL should also be SEO-friendly. Shorter and relative URLs seem to perform better in Search Engine Results. Also, URL including keyword can perform better. Repetition of the word should be avoided for better performance. Hyphens and Underscores should be avoided as word separators. Hashes that create separate/unique content should be avoided. URL should be similar to your page content and description. For example’ For ABOUT_US page, URL should be about-us.HTML. Create static and meaningful URLs for particular web page , product, categories and blogs URLs rather than dynamic. It should not be longer than 2048characters.
4. Integrating with Social Media
   Marketing done through Social Media is the most successful nowadays. To make your site, SEO friendly, you need to integrate with social media. Website’s presence in social-media is not only enough to increase your site’s web presence.for high rankings on search engines. It needs to be updated on a regular basis. When you design your website, you should share your social profile links through your site. This helps to create strong web presence of your sites. Using social media for design of the website helps you to rank better with search engines.
   5. Make sure that other sites link to yours
   You must create quality links. It should be highly authorative site links also containing content related to your business. It should be natural to the way which can be useful to the user. Search engine needs to see links to keep the content in the first place. A craw-able link structure should let the crawlers to search the links of a website. A large number of sites make the basic error of organizing their navigation in ways that search engine cannot access